Maybe it’s an Irish pub owner thing. Sweeney did it. Briggs did it. I’m talking about missspellling wurds.
Anyone who has ever seen one of Billy’s homemade promo posters can attest to the fact that he consistently spelled one word wrong on each poster. Maybe it was Wendsday. Perhaps it was speshul. It doesn’t matter. He claims he did it on purpose– that strategically placed bad spelling forces the reader (it’s a decoding thing and he’s right) to read and reread repeatedly the incorrectly spelled word, thus holding their attention and bringing the message home.
So did he do it on purpose? It’s hard to say, since he was such a notorious bullshitter. Or is it bullshiter?
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